The Kylie Jenner Story: How did Kylie Cosmetics come about?. You’ve probably heard a lot about Kylie Jenner. Probably since her appearances on Keeping Up With The Kardashians, where her life has been documented from quite a young age. But apart from that, what does she do? Where is she today?
Jenner is currently a model, businesswoman, influencer, and founder of Kylie Cosmetics. This brand started only with matte lipstick kits in approximately 2015. And today, it has everything from skin products to makeup and even a brand for babies since Kylie became a mother.
Kylie is only 25 years old. She was born on August 97´. And she has already built an entire career. Isn’t it incredible?
Her career began at the age of 10 with the Kardashians’ reality show that we mentioned a few paragraphs earlier. But she has evolved and grown over time to the point of owning several companies and having her line of cosmetics.
But do you know how her brand came about? That’s what we want to talk about today: How Kylie Cosmetics started. Let´s go!
The Start of Kylie Cosmetics
Although it was most popular in 2017, Kylie actually created her brand in 2015. It launched by producing lip kits with lipsticks and lip liners. In the beginning, it had the name Kylie Lip Kits. However, the company later changed its name to Kylie Cosmetics.
Her brand was a resounding success from the beginning, as in 2018, Forbes reported that the company was worth $800 million. Then, in March 2019, that value increased to $900 million.
The company started very small, with Kylie and her mother, Kris Jenner, partnering with Seed Beauty in 2014.
Kylie Cosmetics has released several collections from the start and has also done several collaborations. The first was with her sister, Kim Kardashian, called KKW X Kylie. A little later, the brand partnered with another Kardashian. Since then, she has made several collaborations with the rest of her sisters, as well as with her mother.
In 2019, Kylie announced her collaboration with Oliver Rousteing, the creative director of Balmain. The collaboration was named KylieXBalmain.
In 2020, a collection in collaboration with The Grinch was announced for the Christmas season. Later, she collaborated with A Nightmare on Elm Street for Halloween. And in 2022, a partnership between Kylie Cosmetics and Batman was announced.
As we tell you, Kylie Cosmetics has launched several collections since its inception, and almost all of them have been very successful. Do you want to know which are the most recent?
Gloss & Glow
A line of lip glosses that are a dream. They are made from vegan products, cruelty-free and paraben-free.
These are not only lip glosses. They also moisturize and are helpful for the rest of the face, as they come in different colors. You can use them as a balm for your lips if you want them to look shiny and hydrated all day or for your cheeks if you want to give them a little color.
Wizard of Oz
It consists of several matte lipsticks in different shades of vibrant and striking colors. There is also a whole palette of powder shadows with various colors.
The collection sold out within minutes, so it turned out to be quite successful, like all of Kylie’s collections. Well, thanks to his influence and the quality of her products, she manages to sell in seconds, even though her merchandise is not so accessible.
We have already mentioned this collection in collaboration with Batman. It is one of the newest.
It has products such as compact powder in different shades, mini eyeliners, lipsticks, and highlighter. All with designs alluding to Batman.
Or The Kris Collection, in Spanish. She refers to Kris Jenner, her mother. It has products like lip crayons, pressed powder shadows, blush duos, and highlighter. As well as eye patches and anti-aging lip serum. Maybe everything Kris Jenner would use in her daily routine.
The classic collection that Kylie Cosmetics launches every year for Kylie’s birthday. Offers the following products: lip crayon set and PR box (complete collection).
Is there more from Kylie Cosmetics?
Well, the truth is, yes. It doesn’t all end at Kylie Cosmetics. Over time, Jenner has developed several aspects and went from only selling makeup to having various products for different purposes. They are the following:
Kylie Skin. A line of skin care products that has recently come out.
KylieBaby. A wide range of baby products, which Kylie made after becoming a mother. Specifically after having her second child, Aire.
Are Kylie Cosmetics products worth buying?
Maybe for some, it is, while for others, it isn’t. It’s something very subjective.
The products are somewhat expensive, but their quality is not in question. However, some think that they can get products from better brands for much lower prices.
What matters is that you like the products. There may be many opinions about it, but in the end, if you want to buy your makeup or skincare products with Kylie, then go ahead!
Where do I get Kylie Cosmetics merchandise?
A few years ago, you could only get Kylie Cosmetics on their official website, and the products would literally sell out in minutes. Which provided zero accessibility. But, nowadays, you can get them in different stores.
In the US, her makeup is available at Sephora and Ulta. What are you waiting for to buy your favorite Kylie Cosmetics product? Do you like the brand, or would you go for another one?
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