Logo fever breaks into current fashion trends again. We know that it is not a new practice, but as we have clarified on other occasions, fashion is cyclical. Everything reappears, perhaps with modifications and changes in style, but always with the same meaning and essence.
Logomania comes hand in hand on this occasion with the rise of digital life, the importance of the media and networks today, and the need to give relevance to brands above all else.
For this reason, its emergence has a lot to do with the marketing world. And it goes beyond a simple fashion or clothing style.
What is Logomania?
It is the fashion and style trend in which the garments are stamped with the brand’s logo that designs and makes them.
Origin of Logomania
Logomania originated in the 80s, and its peak or maximum expression in the 90s. And it is returning to the fore today, but mixed and combined with current trends.
This way of dressing is not characteristic or significant of a particular brand or target. Since each haute couture fashion has included it in its collections.
Logomania, Fashion, and Marketing
A common denominator is visibility and recognition when analyzing a brand’s objectives. In terms of what they want to achieve by applying digital marketing strategies.
If you have a venture or business, you know that what is primarily sought when including a logo is that when people see it, they immediately relate it and associate it with a brand without needing further explanation.
This happens with Nike and Adidas, among others. When we see their logo, we do not need to indicate the word or name of the brand itself to know what it is.
Well, one way to achieve visibility and make yourself felt is through logomania. Because logically, when we see a woman on the street wearing a poncho with the Fendi logo all over the garment or a Louis Vuitton strap with the logos arranged end to end, we will not doubt who the piece of clothing belongs to.
It also happens that we do not know a particular brand. And when we see the logo, we are curious to know what it is and start looking for its origin. This also helps them in their marketing strategy.
By wearing garments containing the brand’s logo everywhere, we become an advertising spot for it. So, in this way, the designers would cover two fundamental aspects: selling their merchandise and promoting advertising differently. As these pieces are carried by customers everywhere.
It was already observed on some catwalks of the most recent fashion weeks that some brands include garments impregnated with their logo in their collections.
So. some of the trends we will see during the coming months would be transparent dresses, jackets, or blazers cut classic. With also metallic appliqués, joggers with the logo along the seams, etc.
Now, as for the logo, we can find it in a small way. So much so that seeing it from afar, they could be confused with moles. Or with the brand’s full name, a little larger in median size. Everything will depend on the design brands want to achieve.
Where will we see this trend reflected?
Well, we consider that in practically all types of garments.
As we indicated, they will be key pieces in dresses and jackets.
But even in tights and leggings, we will see this pattern reflected.
How to wear logo garments in 2022
Remember that this trend must be combined very carefully due to a load of its fabrics.
Therefore, here we will leave you some tips so that you can correctly combine garments with logos and other pieces.
And this way, you put your looks together in the best style of logomania.
Striped top and pants with logos
If you are inclined to buy pants that carry the logomania trend, in all the fabric, you can select to combine a striped top.
Either in a crop, long, or t-shirt model, each piece has its role.
Denim jacket with logos and flared pants
Here the symbols are concentrated on the denim jacket. You can wear it either with a blouse or basic shirt in white or in shades of navy blue. Along with pants or jeans with flare-bottoms, which give an elegant touch to the whole look, retro and sophisticated.
Shorts and Stockings
The short arrived a long time ago to stay.
It is a trend that we have seen since approximately 2013. And to date, it is more current than ever, so combining it with various garments will always be a success.
Now you can even achieve elegant looks with the use of shorts. You can wear them with blazers, sweaters, shirts, or tops.
The final bet is to use some tights with a logo to give the final touch.
Cardigan with a mini skirt
A cardigan with a logo in all the press together with a mini skirt that matches it, with maybe some pantyhose and shoes that combine perfectly, are combinations you must try this coming season.
The trick is to combine intelligently and without overloading the look.
So, select plain or basic garments to combine with the full logo and achieve harmonious contrasts.